A series of editorial images photographed for Ontario Cannabis Store’s online and traditional channels. Shot by Mark Burstyn. While adhering to the OCS brand sensibilities, my creative direction is to bring beauty and cast a new lens on subject matters that might have been stigmatized in the past.
Some homepage hero banners that ran in the past year.
From still shots, we stitched together key frames to create a stop motion how-to vignettes to demo how to roll a classic joint.
The OCS online order shipping boxes were designed with with all the graphics on the interior. Upon delivery, the customer receives a discreet craft card board box. Once opened OCS branding and custom cannabis botanical illustrations are revealed for an enhanced unboxing experience.
A complete digital version of the annual report can be viewed here.